Greektown Rebrand

Greektown has been bringing the best Greek traditions to the Near West Side of Chicago since the 1960's. They needed a refresh of their brand, so we gave them a modern typeface with the classic blue top buildings as an icon. We also came up with the tagline: "Our culture, your adventure" to go on a variety of marketing materials.  

The passport is meant to be handed out and stamped at every Greektown hot spot. Once you collect 10 stamps, you would get a prize!

© 2021 by Allison Elster

Passport