Admiral Logo on Window
Admiral Logo on Window
press to zoom
Catalog
Catalog
press to zoom
Catalog
Catalog
press to zoom
Admiral Furniture

Admiral Furniture began its rich history in the mid-'50s and was looking for a brand refresh. 

First, a new logo was in order. We went through a few iterations but ended up with a serif / sans serif combo. This creates a nice balance of old and new, which is also reflected in their products. The chaise lounge in the logo was hand-drawn to mimic the wide and condensed shapes of the serif font.

Our second task was to create a new catalog for their 2021-2022 collections. For the front cover, I chose to highlight the tagline with a spot UV ink. This plus the soft-touch matte cover makes it feel more like a coffee table book than a product catalog.

The last item on our list is the website which will be launching in Fall 2021.