Admiral Furniture began its rich history in the mid-'50s and was looking for a brand refresh.
First, a new logo was in order. We went through a few iterations but ended up with a serif / sans serif combo. This creates a nice balance of old and new, which is also reflected in their products. The chaise lounge in the logo was hand-drawn to mimic the wide and condensed shapes of the serif font.
Our second task was to create a new catalog for their 2021-2022 collections. For the front cover, I chose to highlight the tagline with a spot UV ink. This plus the soft-touch matte cover makes it feel more like a coffee table book than a product catalog.
The last item on our list is the website which will be launching in Fall 2021.