Koolen-de Vries Syndrome (KDVS) is so rare that doctors encourage patients to look online for advice and support.​

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As a brand that prides itself on building connections through technology, Cox shared this story in the most authentic way possible. Our film starred real kids with KDVS, incorporating their home videos and showing situations inspired by their everyday lives—all while consulting real families throughout the entire process.  

Get the tissues ready. She’s a tearjerker.