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Art Direction


FCB Chicago  |  Picture North  |  Cox Communications



The Hug Project: Adrianna’s Story

What if you could hug loved ones from anywhere?

Through The Hug Project, Cox uses its Hug Vest to unite loved ones all over the globe through a haptic, wifi-enabled embrace. In the latest round of work, we united a woman with Stage 4 Sarcoma with her sister across the country. Remote shooting is tough, but it definitely helped hide the nonstop stream of tears shed while filming.

Follow Adrianna on IG: @adreezym

Read more about The Hug Project here.

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